Conducting Sales Meetings
Purpose
Add spark to your sales meetings
By implementing this Policy or Procedure/Rule we are trying to avoid:
- Boredom – by having the same person run the meeting
- Repetition of the same old thing
- Compulsion to attend
Procedure
- Give every sales meeting a theme such as Improved Open Homes, The Listing Strike Rate, Effective Advertising.
- In addition to those regular agenda items, ask somebody to speak for 15-30 minutes on the week’s theme. The speaker can be from within the office or an outside expert.
- Promote the theme and the speaker to all personnel well in advance.
- Change the chairperson ever week. Let the team share the responsibility for conducting a productive meeting.
- Change the agenda order every week.
- Run each meeting for a minimum of 45 minutes and a maximum of 60 minutes.
- Start and finish every meeting on time. Lock the doors after the start and do not let latecomer’s enter.
- Make attendance voluntary. The meeting must be worth attending every week. Those who don’t attend effective meetings will have demonstrated by their lack of attendance that they do not value being part of the sales team.
- Change the room layout regularly. Some of the options include classroom style, horseshoe, theatre style, square etc.
- Go to an outside venue at least once every six weeks. For example, hold a breakfast meeting at the local cafe or book a function room for a luncheon meeting.
- Have a non real estate sales speaker four times per year, e.g. building wealth, a local charity, health and fitness, travel deals.
- Invite all personnel – the administrative, clerical and property management team should feel welcome to “sit in” on all sales meetings when they have time.