Our system for managing our marketing Overview of our system “How it works” Summarise your system, how does your system work Imagine someone asking you “How does your xxx system work” [e.g. Our tar…
How we will reach the market Benefits vs. Features<Your Company Name>’s marketing strategy is to enhance, promote and support the fact that our products [list your unique features and benefits / established market position / market presence]. The overall marketing plan for our product(s) is based on the following fundamentals: To prove the value of [product] we can…
Purpose Identify all potentially suitable tenders and opportunities to quote Understand client requirements Competitive pricing Detailed review of Specifications and contracts, to avoid extra non-chargeable work Regulatory compliance with Specifications and contracts. Background Tendering is a relatively complex process requiring significant forethought and development. This pr…
Purpose Document processes used by [enter-your-company-name-here] in generating leads and sourcing business Scope Sales Staff Procedure As this area varies so much from business to business, very generic areas are canvassed here only. You will need to document processes that you use. Consider the ways you use the following to generate leads: Website shop fron…
Purpose Ensure that data on our website is regularly reviewed and as appropriate, rewritten to ensure freshness and currency. Control content on our website to ensure that no unauthorized material appears. Attract and utilise leads generated online Background Many websites become outdated, data is not adequately utilised or even gathered in the first place and sometimes half written ill-thought out material finds its way on to the website. …
Purpose Evaluate the most effective print media for our purposes Ensure that the appearance of advertising in print media meets our corporate identify and the requirements of our message Ensure that deadlines for submission of copy are met Background Print media is not always the most effective form of advertising. Unless it is sufficiently controlled and targetted as to message and appearance, it can…
Purpose Make effective use of the data captured from our regular customers Background The customers we see regularly are qualified leads. They have bought from us once, they will probably buy from us again. This procedure is about “nudging” these customers, sensitively and tactfully into coming to see us again. Depending on our style of business, we should write very simply but with a strong value adding message….
List of attached files for this department List goes here Cash_flow_budget_worksheet.xls…
Why do this To have a place to tinker with designs A place to save those designs A place to review what designs you have used and maybe re-use again Use this page or create a number of them to store or help create mockups of : Newspaper or magazine advertisement Newsletter Web page Email anything you want…
Why do this To have a place to tinker with designs A place to save those designs A place to review what designs you have used and maybe re-use again Use this page or create a number of them to store or help create mockups of : Newspaper or magazine advertisement Newsletter Web page Email anything you want…