Auction Venue Guidelines
The following describes how to select and prepare an auction venue. The aim of these instructions is to maximise professional sales presentation and auction results.
Both the Seller and the company want maximum benefits from an auction. the Seller wants to sell the
property for the best price possible and the company wants to enhance its reputation. Experience has
shown the best way to prepare an auction venue, and these instructions describe this procedure. Lack of attention to detail can have a big impact at an auction, both on the sale and on company reputation. It is very important to get everything right.
- To help you decide between and indoor and outdoor venue, consider acoustics, weather, traffic and how you will to attract a crowd.
- If appropriate, erect street signs leading to the venue, and signs flags and bunting outside the venue before 9am on the morning of the Auction
- Set up the venue at least two hours before the auction
- For outdoor venues, select an area and position with as much protection from wind, noise and sun as possible. Allow for the position of the sun.
- If you are providing seats, have an aisle at the centre and along each side. This allows Sales Consultants to conveniently speak with bidders or the Seller.
- Select where the Auctioneer will stand during the auction. The Auctioneer needs to be able to see all members of the audience and to establish rapport with them. It will help if the audience is close and there are no physical barriers between them and the Auctioneer.
- If the Seller is present, it is better for them to be close to the front, preferable in a reserved seat. This way it is easy for the Auctioneer to refer questions or ask for approval to proceed.
- Before the auction, select a private place for the Seller and high bidders to negotiate and sign contracts.
- Do not provide alcohol at the auction
- Ensure that a copy of the Contract of Sale for all properties (including all documents required by law) is available for inspection at the venue before the auction, along with Bidding Procedure Form.
- Display brochures prominently in a place where members of the audience can easily collect one
- After the auction, promptly remove all signs, flags and bunting apart from the main For Sale sign.
- Auction Authorities and Offers
- Auction Conduct and Assisting
- Auction Day
- Auction Flowers
- Auction Preparation
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