Marketing Manager

Principal purpose of position

To develop, establish and maintain marketing strategies to meet organizational objectives. Effective management of the marketing, advertising and promotional activities of the organization.

Essential job functions:

manage and coordinate all marketing, advertising and promotional staff and activities
conduct market research to determine market requirements for existing and future products
analysis of customer research, current market conditions and competitor information
develop and implement marketing plans and projects for new and existing products
manage the productivity of the marketing plans and projects
monitor, review and report on all marketing activity and results
determine and manage the marketing budget
deliver marketing activity within agreed budget
develop pricing strategy
liaison with media and advertising