fbpx

Direct Mail and Utilising Our Database

Direct Mail and Utilising Our Database

Marketing Resources
Download Now!

Purpose

Make effective use of the data captured from our regular customers

Background

The customers we see regularly are qualified leads.  They have bought from us once, they will probably buy from us again.  This procedure is about “nudging” these customers, sensitively and tactfully into coming to see us again.  Depending on our style of business, we should write very simply but with a strong value adding message.

Scope

Sales, advertising and marketing staff

Procedure

If your business is one that captures a database of clients then use this procedure to identify normal processes in conducting mail campaigns to your customers.  Cover off issues such as who you use to distribute your mail if not Australia Post, regular mailout schedules and other similar issues.

What you will need before you begin

Need

Notes

Time
  • e.g. enter your own information here

Tools and Equipment
  • e.g. enter your own information here
  • ..other

Parts
  • e.g. enter your own information here
  • ..other

Support people
  • e.g. enter your own information here

Paperwork and authority
  • e.g. enter your own information here
  • ..other

Other
  • e.g. enter your own information here

Steps

  1. e.g. enter your own information here

…as a suggestion, add a supporting image or video here

  1. e.g. enter your own information here

…as a suggestion, add a supporting image or video here

  1. e.g. enter your own information here

…as a suggestion, add a supporting image or video here

  1. ..others

Tips

Any tips learnt from previous experiences that should be passed on – delete this section if not needed

  • e.g. enter your own information here
  • e.g. enter your own information here

Traps

Any traps to avoid learnt from previous experiences that should be passed on – delete this section if not needed

  • e.g. enter your own information here
  • e.g. enter your own information here