Vision and Mission

Business Plan-model

Vision

Create a vision for your business, remember vision implies an image “paint a picture”

By 20[xx] [enter-your-company-name-here] will be a highly visible company known as the best [xxx] in the [xxx] industry, serving [xxx–who you plan to serve and where, e.g. the xxx market worldwide]. We will have developed [xxx] and marketed these products in the [xxx] channel, providing a better xxx for [millions / thousands / hundreds] of xxx, becoming [a / the] leader in [xxx]. Sales will exceed $[xxx] annually, and [enter-your-company-name-here] will be actively promoting [xxx] to improve xxx for xxx.

Mission Statement

e.g. our mission is to go where no man has gone before

The [enter-your-company-name-here] mission is to provide world-class [business xxx / consumer xxx] [product(s) / solution(s)] for millions of [xxx customers / xxx businesses] [in the xxx area or industry / statewide / nationwide / worldwide] to help them:

Increase their sales and reduce costs
Increase their company’s productivity and profitability
Enjoy xxx more
Quickly and easily xxx
Reduce or eliminate the need for xxx

[enter-your-company-name-here]’s mission is to offer innovative, practical, top-quality products that [save time / improve the way people xxx / cost less than competing products / are more readily available than xxx / meet the needs of the xxx market]. Our first responsibility is to the [xxx] who use our products and services. Our second responsibility is to our employees and our community.

In carrying out our day-to-day business we will:

Treat our employees with [xxx].
Follow the philosophy that our customers are [xxx].
Contribute to the quality of life in our community by xxx.

Through its long-term commitment to this mission, [enter-your-company-name-here] will be known as a company that [xxx]. We serve our customers, vendors, and employees by offering [tools to simplify xxx projects / products that improve the quality of life for xxx / the benefits of xxx for the xxx market / a first-class resource for xxx / products that meet all the requirements of xxx / products that produce [xxx results], faster and more easily than any other product].

TKO Business Modeller

Pat Williams, is a blogger, entrepreneur and creator of TKO Business Modeller software. Pat firmly believes in the benefit of documenting your business systems. In doing so, a business owner can build the system once then duplicate themselves over and over again simply by inducting new people into the system. Pat owns Cornstalk Software which is an Australian company in the “business systems” software niche