Property Marketing Plan

Purpose

This document lists the elements of a marketing plan for a property sale

The marketing plan is a key document for a property sale.  It specifies all marketing activities and their costs.  When the seller signs it off, they are approving the activities and agreeing to pay the costs.  It is essential that this document is accurate and correct and that the sales team follows it closely.

Procedure

The marketing plan sets out the following actions.  It is also a checklist for recording when actions are complete:

• New Listing email to all sales & administration
• Dates and times of property run inspection
• Hours available and special conditions for inspection
• Dates of ‘open for inspection’
• Location, size and contents of signs
• Brochures about the property-contents and budget
• Newspaper advertising dates and budget
• Internet advertising and budget
• Personal information about the client that may be released
• Negotiating access with existing tenants for sales