Business Development Areas Policy
Purpose
Business Development Areas (BDA’s) are developed to ensure that prospecting is done in an orderly manner and covers all streets in our core territory.
Once a sales team size starts to increase the need for structure and rules controlling prospecting activity is required to reduce any conflict between colleagues.
BDA’s are typically between 1000-1500 households.
Policy
Activities only to be performed in your BDA are as follows:
- Board prospecting
- General mail
- Prism letters
- Delivery of personal profiles
- Phone prospecting
- Any general distribution of flyers
Activities which may be performed in colleagues BDA are as follows:
- Listing agent may drop “Just Listed”, “Just Sold” & “Invite to OFI” flyers
- After Market Appraisal droppers (Dear neighbour)
Other rules:
- All office appraisals are to go to BDA’s first and then other agent if BDA agent is not in that day. It is imperative that appraisal inquiries are followed up that day.
- Office telemarketing is to be distributed by BDA after a check of the office database is done. If the contact is on the office database it is then given to the sales person who has that contact entered.
- Quarterly newsletter & letter will go to database contacts of each agent regardless of BDA.
All flyers must in as many cases as possible carry the salespersons photograph.
No marketing material is to be distributed without having first been proofed by the sales manager.