Advertising Negotiation Policy

Listings

Purpose

To provide guidelines to the sales staff with relation to sales advertising pre approved spending authorities.

In difficult negotiations advertising is at times used as leverage to obtain the listing. For the company to maintain financial control of what is given away.

Policy

The first $500 is available for sale people to use as a negotiation tool at the agents discretion. The mediums that this applies to are:

Internet
Window Display
Stock for sale board
Photos
Brochures

Any expenditure over and above this limit must be approved by management.

It is not the intention of the company that this $500 is available to all vendors. The amount is to be used as a negotiation tool when faced with a competitive situation and need leverage to win the listing for the company.