Business Model Plan

How our business plan is structured

We use a 7 step business model outline as seen below. This outline defines our organisations simple design beginning with our customer target market through to revenues and costs to fulfill our business model.

This business model canvas as seen below is becoming a popular way for businesses and organisations of all types to build a logical model of how their business will function. It simply makes sense and will help bring a greater degree of clarity within your business operations. For more information about the business model canvass search “Business Model Generation” on the internet

1. Customer segments – Who are our customers/clients

Describe your ideal customers who are they what do they do

We don’t intend to serve all people or organisations our primary target segments are the following.

• [Small businesses]
• [contractors]
• [medical professionals, families]
• [families]

2. Value proposition – What value do we offer them

What do you offer these customers that they would perceive as valuable

The special value we offer these customer segments are as follows:

• [small businesses – we provide a one stop shopping for all their office supply needs]
• [contractors – we provide documentation services to meet all their OHS needs]

3. Channels – How do we reach our clients both new and old

What are the best methods to find these customers

We find and communicate to our customers segments by the following means:

• [Advertising in the plumbers/medical clinicians monthly journal]
• [Our web site, our email campaigns, direct mail etc]
• [Sponsorship of industry related seminars]

4. Customer Relationships – How do we nurture our relationships

We need to communicate to our customers in a way that they appreciate

Once having secured a client we nurture this relationship via the following means;

• [regular workshops explaining how to use our products]
• [surveys to find out what they want form a business like ours]
• [newsletters offering tips and suggestions]

5. Income – Income derived from all of the above

The income we expect from our customer segments is the following:

6. Key Resources needed

The key resources needed to deliver and fulfill our value proposition to our customer segments are the following:

7. Key activities

These are the key activities undertaken to deliver and fulfill our value proposition to our customer segments:

8. Key partnerships

We recognise that we can’t do it all on our own so we have partnerships with various organisations to assist us in delivering outcomes to fulfill our value proposition. Some are formal while others are merely implied because we use their services or products.

We have divided them into 3 areas:

9. Costs structure

The costs we expect to incur in delivering on all the above is the following: