Purpose Ensure that data on our website is regularly reviewed and as appropriate, rewritten to ensure freshness and currency. Control content on our website to ensure that no unauthorized material appears. Attract and utilise leads generated online Background Many websites become outdated, data is not adequately utilised or even gathered in the first place and sometimes half written ill-thought out material finds its way on to the website. …
Purpose Evaluate the most effective print media for our purposes Ensure that the appearance of advertising in print media meets our corporate identify and the requirements of our message Ensure that deadlines for submission of copy are met Background Print media is not always the most effective form of advertising. Unless it is sufficiently controlled and targetted as to message and appearance, it can…
Purpose Make effective use of the data captured from our regular customers Background The customers we see regularly are qualified leads. They have bought from us once, they will probably buy from us again. This procedure is about “nudging” these customers, sensitively and tactfully into coming to see us again. Depending on our style of business, we should write very simply but with a strong value adding message….