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Test Market

Test Market

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Purpose

In this procedure, management conducts market testing to complete alignment of product to market and company strategy.

The procedure starts with prototype release of product and ends with release of the product to market.

Background

Whilst early research and market review will have indicated a requirement for this product, as the product is preparing for release to market, it is necessary to confirm the product’s truly meets market requirements and obviously take such action as is necessary to align the product to the company strategies and market requirements.

Scope

R&D, Management

Procedure

What procedure and/or rules apply

What you will need before you begin

Need

Notes

Time
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Tools and Equipment
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Parts
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Support people
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Paperwork and authority
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Other
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Safety hazards awareness

Any safety hazards to be aware of – delete this section if not needed

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Steps

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…as a suggestion, add a supporting image or video here

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…as a suggestion, add a supporting image or video here

  1. ..others

Tips

Any tips learnt from previous experiences that should be passed on – delete this section if not needed

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Traps

Any traps to avoid learnt from previous experiences that should be passed on – delete this section if not needed

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