Internal and External R and D

Purpose

Manage R&D processes to ensure:

• Scope of R&D not exceeded
• Proper accountability
• Effective deliverables
• Return on Investment measurable
• Correct record keeping

What is our current strategy

• Employee suggestion systems
• Risk-taking and innovative culture

What is our R&D EMPHASIS

• Basic scientific research
• Product development
• Process development

R&D TIMING

• First mover
• Follower

PRODUCT AND PROCESS DEVELOPMENT

Who

• Separate R&D department
• Cross-functional team
• Some variation

How

• Formal or informal process
• Use prototypes
• Use product test
• Use design reviews
• Use test markets
• How to implement new design
• How to evaluate success of new design

External partners conducting R&D on our behalf