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Managing Our Online Presence

Managing Our Online Presence

Marketing Resources
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Purpose

Ensure that data on our website is regularly reviewed and as appropriate, rewritten to ensure freshness and currency. Control content on our website to ensure that no unauthorized material appears. Attract and utilise leads generated online

Background

Many websites become outdated, data is not adequately utilised or even gathered in the first place and sometimes half written ill-thought out material finds its way on to the website.  This procedure is designed to overcome these issues.

Scope

All Staff

Procedure

(WHO) is responsible for maintaining our website.

No updates are to be posted to our website except through this person.

Our website is Static/a content management system therefore changes cannot be/may be made by us. 

(IF YOU HAVE A CONTENT MANAGEMENT SYSTEM YOU MAY CHOOSE TO IDENTIFY PROCESSES HERE FOR UPDATING YOUR WEBSITE. IF YOU DO NOT HAVE A CMS, YOU MIGHT INSTEAD IDENTIFY THE STEPS INVOLVED IN GETTING YOUR WEB DEVELOPER TO UPDATE YOUR WEBSITE)

Outcome

Our aim is to have a strong presence on line to maximise the exposure our business achieves both locally and worldwide.  We are keen to ensure that any contact made through our website is acted on professionally and promptly.  (WHO) is responsible for responding to all contact made from our website.

What you will need before you begin

Need

Notes

Time
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Tools and Equipment
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Parts
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Support people
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Paperwork and authority
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Other
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Steps

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…as a suggestion, add a supporting image or video here

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Tips

Any tips learnt from previous experiences that should be passed on – delete this section if not needed

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Traps

Any traps to avoid learnt from previous experiences that should be passed on – delete this section if not needed

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