Generating Leads

Purpose

Document processes used by [enter-your-company-name-here] in generating leads and sourcing business

Scope

Sales Staff

Procedure

As this area varies so much from business to business, very generic areas are canvassed here only.  You will need to document processes that you use.

Consider the ways you use the following to generate leads:

• Website
• shop front
• cold calling
• direct mailing
• working your database
• Trade shows, expo’s and shows
• print, radio and television
• Newsletters
• Business networks
• Word of Mouth
• Referrals