Principal purpose of position 
To develop, establish and maintain marketing strategies to meet organizational objectives. Effective management of the marketing, advertising and promotional activities of the organization.

Essential job functions:
•	manage and coordinate all marketing, advertising and promotional staff and activities 
•	conduct market research to determine market requirements for existing and future products 
•	analysis of customer research, current market conditions and competitor information 
•	develop and implement marketing plans and projects for new and existing products 
•	manage the productivity of the marketing plans and projects 
•	monitor, review and report on all marketing activity and results 
•	determine and manage the marketing budget 
•	deliver marketing activity within agreed budget 
•	develop pricing strategy 
•	liaison with media and advertising