Purpose
To monitor the position of the company in the market place and stay informed of competitors positions.

This policy was designed to give us an up to date picture of our market place to avoid making assumptions about ours and others positions of strength or weakness.

We see this information as providing us with an opportunity to target certain competitors based on their style of business particularly any offers they may be making to the market place and any specific marketing they may be doing which we need to match, go one better or ignore.

Procedure