Purpose
Enter the purpose of this policy or procedure.
Example:
In this procedure the Sales Consultant and the Vendor sign the agency agreement and the Sales Administrator checks and records it.  It starts when the Vendor agrees to enter the agency agreement. It ends when the Sales Consultant sends the agreement confirmation to the Vendor.

These two questions can help you formulate this section:
By implementing this Policy or Procedure/Rule what known Pitfalls am I trying to avoid in the future ? 
Usually a reference to past situations
e.g "On occasions and despite our good intentions when a sale has fallen over through no fault of our own, the seller has become angry that we have taken the property of the market prior to contracts being signed by the purchaser thus missing out on other potential buyers. Needless to say our professionalism was put into question"
By implementing this Policy or Procedure/Rule what known Opportunities am I trying to exploit in the future?
Usually a reference to past situations
e.g "We have found that by presenting all offers in writing and in person our chance of success increased by 50%"

Procedure
What procedure and/or rules apply?
Example:
Sales Consultant:
Does this
Then this
Sales Administrator