Purpose
In this procedure, Customer Service survey all current sellers, and buyers.  This procedure starts when the property is sold.  It ends when Customer Service provides the survey data to staff for updating company strategy.  This procedure applies to all sellers, and all buyers.

Procedure
Market research provides valuable information for company strategy.  It is essential in maintaining a Quality standard to survey our clients and measure our results

Existing customers have special value for the company, since the company needs no introduction to them.  If the company is aware of their needs, it is in a good position to help them and create new business.

Information from individual customers about their needs helps the company to serve them well.
•	Customer Service sends a seller a Vendor Response Form.  This is done after the property is sold.
•	 After a sales is complete the purchaser is sent the Purchaser response Form.
•	All survey forms for sellers and buyers are kept
•	The sales person is made aware of the feedback and may update their testimonial collection
•	Make data available from the Market Research Database to staff for updating company strategy