Purpose
Advertisements for new staff comply with corporate identity and provide the best possible opportunity for employing the best available people.

Background
Advertisements for staff must be carefully considered.  Consider the form of advertising - will it attract the right people?  Consider the medium - in a tight labour market, is newspaper advertising as effective as using a recruiting company.  Consider the Job Specifications - have you conveyed the true core of the job at hand?  At least as much thought should go into this part of your marketing as into your product marketing.  Interviewing the wrong people can be very costly and time consuming.

Scope
Human Resources Staff

Procedure
Once a draft advertisement has been produced, it should be sent to Human Resources/Management. All requests for advertisements must be accompanied by a position description. 
Management will check that the advertisement includes the appropriate information and will add a reference and details of how potential applicants may obtain more information and an application form. 

Advertising costs
Management will set a budget for advertising; giving consideration to issues such as to whether the company should advertise widely and/or in particularly expensive publications.
 
Advertising style & media deadlines
The majority of advertisements appear using the logo and a standard format. The format has been designed to ensure consistency of style and to maximise the benefits of advertising. 
Management will confirm with the publication, where the advertisement will be placed and to identify deadlines etc.