Purpose
Manage R&D processes to ensure:
•	Scope of R&D not exceeded
•	Proper accountability
•	Effective deliverables
•	Return on Investment measurable
•	Correct record keeping

What is our current strategy
•	Employee suggestion systems
•	Risk-taking and innovative culture

What is our R&D EMPHASIS
•	Basic scientific research
•	Product development
•	Process development

R&D TIMING
•	First mover
•	Follower

PRODUCT AND PROCESS DEVELOPMENT
Who?
•	Separate R&D department
•	Cross-functional team
•	Some variation

How?
•	Formal or informal process
•	Use prototypes
•	Use product test
•	Use design reviews
•	Use test markets
•	How to implement new design
•	How to evaluate success of new design

External partners conducting R&D on our behalf
Who	R&D being conducted	
[xxx pty ltd]	[testing database design]	
[]	[]