Purpose
Make effective use of the data captured from our regular customers

Background
The customers we see regularly are qualified leads.  They have bought from us once, they will probably buy from us again.  This procedure is about "nudging" these customers, sensitively and tactfully into coming to see us again.  Depending on our style of business, we should write very simply but with a strong value adding message.

Scope
Sales, advertising and marketing staff

Procedure
If your business is one that captures a database of clients then use this procedure to identify normal processes in conducting mail campaigns to your customers.  Cover off issues such as who you use to distribute your mail if not Australia Post, regular mailout schedules and other similar issues.

What you will need before you begin
Need	Notes	
Time	•	[e.g. %<<sampleinfo>>%]	
Tools and Equipment	•	[e.g. %<<sampleinfo>>%]
•	..other	
Parts	•	[e.g. %<<sampleinfo>>%]
•	..other	
Support people	•	[e.g. %<<sampleinfo>>%]	
Paperwork and authority	•	[e.g. %<<sampleinfo>>%]
•	..other	
Other	•	[e.g. %<<sampleinfo>>%]	

Steps
1.	[e.g. %<<sampleinfo>>%]
[e.g. %<<sampleinfo>>%]
[do you have a supporting image? if so place it here]
2.	[e.g. %<<sampleinfo>>%]
[e.g. %<<sampleinfo>>%]
[do you have a supporting image? if so place it here]
3.	[e.g. %<<sampleinfo>>%]
[e.g. %<<sampleinfo>>%]
[do you have a supporting image? if so place it here]
4.	..others

Tips
Any tips learnt from previous experiences that should be passed on - delete this section if not needed
•	[e.g. %<<sampleinfo>>%]
•	[e.g. %<<sampleinfo>>%]

Traps
Any traps to avoid learnt from previous experiences that should be passed on - delete this section if not needed
•	[e.g. %<<sampleinfo>>%]
•	[e.g. %<<sampleinfo>>%]