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The business outline provides a quick overview of your business. 

Business Description
Provide a brief description of your company. The opening paragraphs should introduce what you do
You would classify us as a [e.g. manufacturing, consulting, reselling, services] business.

Background
Where did you get started?
[e.g. The business was formed in 2010 and it first store at xx ]
Who started the business?
[e.g. XXX was started by xxx and xxx]
What opportunities did the founding owners see in the market?
[e.g. XXX and xxx saw a real need for xxx in the local area and decided to xxx]
What was there previous background or experience?
[e.g. both worked in the xxx industry]
Has the business formed through acquisition or merger of other businesses?
[e.g. In 2012 the owners merged with xxx]

Initial development
What was the original direction of the business?
[e.g. To supply xxx equipment to the xx industry]
What lessons have been learnt to this point?
[e.g. Don't try and be everything to all people, focus on your target market]
How will this affect your future direction?
[e.g. We will be more focused in our marketing]

Our operational model
Who are our primary customers?
[e.g. xxx in the xxx industry]
Will this change?
[e.g. Yes/no because xxx]
What new markets are you aiming for?
[e.g. We are looking for overseas markets to xxx]