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SWOT Chart
Place results into a project action list (see below)	Strengths	Weaknesses	
Opportunities	•	[.e.g. highly skilled staff]
•	[e.g. state of the art equipment]	•	[e.g. high cost structure]
•	[e.g. high debt]
•	[..more]	
	How do we use these strengths to take advantage of these opportunities	How do we overcome these weaknesses that limit us taking advantage of these opportunities	
Threats	•	[e.g. high dollar]
•	[e.g. lack of materials]	•	[e.g. high debt]
•	[e.g. aging workforce]	
	How do we use our strengths to reduce the likelihood  and impact of these threats?	How do we overcome these weaknesses to prevent these threats becoming a reality	

Conducting a SWOT Analysis
•	Consider the business' strengths - these are the internal factors within the business that make it strong or if accessed and utilised properly will enhance the strength of the business.
•	Consider the business' weaknesses - what internally is or has the potential of holding back the business.
•	Consider Opportunities for the business - what external factors, if exploited well, will provide an opportunity for the business.
•	Consider threats to the business - what external issues, if not properly managed will lead to a threat to the business' ongoing survival and success.

Sometimes it is a good idea to categorise these SWOTS into broad subject headings and then rate them from 1 to 10 with 1 as a threat or weakness and 10 as a strength or opportunity.

Broad areas to consider include:
Strength/Weakness
•	Sales and Performance Issues
•	Personnel
•	Resources
•	Financial Issues
•	Growth Potential

Opportunities/Threats
•	Economy
•	Competition
•	Technology
•	Social Patterns
•	Government and Legal Matters

Project Action list (as a result of SWOT Analysis)
Action Item	Notes	
[e.g. item 1]	[e.g. ..]