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How our business plan is structured
We use a 7 step business model outline as seen below. This outline defines our organisations simple design beginning with our customer target market through to revenues and costs to fulfill our business model.

This business model canvas as seen below is becoming a popular way for businesses and organisations of all types to build a logical model of how their business will function. It simply makes sense and will help bring a greater degree of clarity within your business operations. For more information about the business model canvass search "Business Model Generation" on the internet

Our business model canvas	
7
Key 
partners	6
Key activities
	2
Value 
proposition
	
4
Customer relationships

1
Customer
segments

	
	5
Key resources		
3
Channels

8
Cost Structure	5
Income Revenue Streams	

1.	Customer segments - Who are our customers/clients?
Describe your ideal customers who are they what do they do?
We don't intend to serve all people or organisations our primary target segments are the following.
o	[Small businesses]
o	[contractors]
o	[medical professionals, families]
o	[families]

2.	Value proposition - What value do we offer them
What do you offer these customers that they would perceive as valuable
The special value we offer these customer segments are as follows:
o	[small businesses - we provide a one stop shopping for all their office supply needs]
o	[contractors - we provide documentation services to meet all their OHS needs]

3.	Channels - How do we reach our clients both new and old
What are the best methods to find these customers
We find and communicate to our customers segments by the following means:
o	[Advertising in the plumbers/medical clinicians monthly journal]
o	[Our web site, our email campaigns, direct mail etc]
o	[Sponsorship of industry related seminars]

4.	Customer Relationships - How do we nurture our relationships 
We need to communicate to our customers in a way that they appreciate
Once having secured a client we nurture this relationship via the following means;
o	[regular workshops explaining how to use our products]
o	[surveys to find out what they want form a business like ours]
o	[newsletters offering tips and suggestions]

5.	Income - Income derived from all of the above
The income we expect from our customer segments is the following:

Customer Segment	Budgeted Income	
[segment 1]	[$0.00]	
[segment 2]	[$0.00]	
		
Total Revenue over 12 months	[$0.00]	

6.	Key Resources needed
The key resources needed to deliver and fulfill our value proposition to our customer segments are the following:

Resource Type	Resource	
Physical	•	[factory with truck access]
•	[special machinery needed to complete specialised work]	
Human	•	[local people skilled in ..]
•	[at least x amount needed]	
Financial	•	[OD to maintain at least 3 months costs in case of downturn]
•	[access to x amount of capital]	
Intellectual	•	[rights to use certain software]
•	[franchise rights, patents etc]	
..add more as needed		

7.	Key activities
These are the key activities undertaken to deliver and fulfill our value proposition to our customer segments:

Activity key business area	Activity	
Manufacturing	•	[building widgets]
•	[deploying widgets]	
Marketing, Sales and Fulfillment	•	[lead generation - targeted marketing]
•	[lead conversion - getting the deal]
•	[delivery to client]	
Financial	•	[maintain balanced budget]
•	[monitor debtors]	
Human resource	•	[hiring people]
•	[training people]	
Workplace Safety	•	[training and induction]
•	[maintaining proper records]	
[..more]	[..more]	

8.	Key partnerships
We recognise that we can't do it all on our own so we have partnerships with various organisations to assist us in delivering outcomes to fulfill our value proposition. Some are formal while others are merely implied because we use their services or products. 

We have divided them into 3 areas:

Key partnerships	Who?	
Partnerships	•	[ABC ...]
•	[XYZ ..]	
Strategic alliances	•	[ABC ...]
•	[XYZ ..]	
Suppliers	•	[BBB who suppliers the steel for..]
•	[CCC who supplies the ..]	

9.	Costs structure
The costs we expect to incur in delivering on all the above is the following:

Activity key business area	Activity	
Manufacturing	[$0.00]	
Marketing, Sales and Fulfillment	[$0.00]	
Financial	[$0.00]	
Human resource	[$0.00]	
Workplace Safety	[$0.00]	
[..more]	[$0.00]	
Total	[$0.00]