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Our system for managing our marketing
Overview of our system "How it works"
Summarise your system, how does your system work ? Imagine someone asking you "How does your xxx system work?"
[e.g. Our target customers are xx and the value we offer them is xx..]
[e.g. We use internet/email/newspaper and xx to let our target market know about our value proposition]

Critical to the success of our system is:
What critical success factors have you identified to ensure a smooth system 
•	[e.g. using the right channels to find these customers]
•	[e.g. having a strong value proposition to offer them]
•	[e.g. raising awareness of our offerings to our target market]