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Policy - [eg: Our organisation will serve and focus on the following customer segments]

This policy will apply [ eg : whenever we decide to undertake any marketing or develop new business in any way].  Keep in mind that a policy is basically a decision made at an executive level e.g. board or owner of business

•	[eg : Businesses needing regular interstate large freight services] [eg: These businesses will be targeted in newspaper, internet and email marketing]. The only exceptions to this are [eg : when the business is a multi national which has special pricing rules that make it unprofitable]

•	[eg : Businesses needing refrigerated transport systems] [eg: These businesses will be targeted in newspaper, internet and email marketing]. The only exceptions to this are [eg : when the business is moving small quantities making it unprofitable]

•	[eg : add more] [eg: more info]. The only exceptions to this are [eg : your exceptions to this rule]

Procedure
Action by:	Action	
[Sales manager]	1.	[eg : Sends this]
2.	[eg : Receives this]
3.	[eg : Assigns that]	
[Salesperson]	4.	[eg : Emails this]
5.	[eg : Obtains this]
6.	[eg : Gives that]	
[Bookkeeper]	7.	[eg : completes invoice as per task entitled "Invoicing"]	

Effective Date	Relevant Department	Approved by	
[]	[eg Marketing]	[eg: John Smith]